Choosing The Right Donation Form
The Philantro platform includes two distinct online donation form styles. Choosing the right one comes down to two factors - your website's capabilities and how much flexibility you want to provide online donors. Lets go through each to provide some clarity.
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This is the preferred style for Philantro's donation forms due to its incredible flexibility.
Have you ever shopped online, clicked a product image to enlarge it and the enlarged image appears in the center of the screen without taking you away from the page you're on? That display method is called a modal. The modal is secure, responsive and the preferred donation form style of roughly 92% of all organizations using Philantro.
In the same manner the large product image would appear without reloading the page, Philantro's online donation form behaves the same. When your donor attempts to donate, the form will appears within milliseconds without taking them away from whatever page they're currently viewing.
- Pros
- The donation form will appear on whatever page your donor is currently viewing. For example, click here.
- The donation form is mobile responsive even if your website is not.
- The donation form is divided into easy-to-follow steps instead of showing a long donation form with various fields all at once.
- Donor Recapture enabled by default. If a donor abandons the donation, they can pick-up where they left off from any page on your website.
- Cons
- Google Sites, Wix and GoDaddy website builder does not support this technique.
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The embedded donation form was created for organizations who are not able to take advantage of the modal donation form style.
Due to this form living inside a dedicated page that you manage, it requires a few more resources on your end to ensure the donation form matches your website's aesthetics and that adequate steps are taken to ensure everything is user-friendly. If you're going to use this form, be sure to have someone on hand to help with web design. We can also suggest a few web designers we've vetted to help ensure your donation form / page is great shape.
- Pros
- You can create a standalone donation page with additional content to foster conversions.
- If you dedicate resource to styling the embedded donation form to match your site, the donation form can appear seamless with your branding.
- Cons
- An additional website page to design and manage.
- Because this donation form lives within a dedicated webpage that you manage, if you don't style the donation form to match your website - it might appear unsightly.
- Based on your donation form settings, the form can appear long and overwhelming.
- If your website is not mobile responsive, the donation form will not be as well.
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